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NEWS from the Patricia Seybold Group. Subscribe/unsubscribe info is below.
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Table of contents
• Webinar: Ronni Marshak on Web-Based Customer Convenience, sponsored by TimeTrade, Thursday, June 12, 1pm ET/10am PT
• Webinar: Mitch Kramer on Improving the Website Experience for Customers, sponsored by IntelliResponse, Thursday, June 19, 1:30pm ET/10:30am PT
• Webinar: Sue Aldrich on Ecommerce Merchandising Effectiveness, sponsored by Avail, Wednesday, June 25, 2pm ET/11am PT
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Upcoming Events
Webinar: Improve Operations by Delivering Web-based Customer Convenience
Thursday, June 12, 1pm ET/10am PT
Featuring Ronni Marshak, Patricia Seybold Group, with Bryan Engblom, Ritz Camera
In most businesses, time is money. To most customers or patients, time is a precious commodity. And leading organizations everywhere are looking at providing customer convenience as a way to turn time into money.
According to the Patricia Seybold Group, the key to customer convenience is to “stop squandering the customer’s time.” Join Ronni Marshak to learn about the latest trends in customer convenience and how to respect your customer’s time.
Hear also how Ritz Camera, leaders in portrait and photo processing services, implemented Web-based customer convenience to improve customer service and retention and to recover revenue.
Click here for more information and to register.
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Webinar: You’d Never Treat Customers Like This if They Visited Your Offices – Why do You do it on the Website?
Thursday, June 19, 1:30pm ET/10:30am PT
Featuring Mitch Kramer, Patricia Seybold Group
Visitors to company websites regularly experience confusion and frustration trying to conduct business with your company. That’s why 80% of website visitors abandon the site at the “store front” before ever going deeper. The business impact of this poor initial experience is huge and often undefined or unknown because these potential buyers disappear anonymously from your website, don’t tell you about their poor experience, and move on to your competitor. As a result of the poor conversion from “interested” to “serious,” a high proportion of your marketing spend is wasted. Sign up for the Webinar featuring Mitch Kramer from Patricia Seybold Group to find out why and, more importantly, what you can do to change this.
Click here for more information and to register.
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Webinar: Ecommerce Merchandising Effectiveness
Wednesday, June 25, 2pm ET/11am PT Featuring Sue Aldrich, Patricia Seybold Group, and Dr. Rolf Elmér, CEO, Avail Intelligence
Most online retailers manage the most important searches and promotions on their sites, making sure that the customer is shown the most compelling products and offers. Often, this very important task is managed manually, and the effort is concentrated on a few pages. But no retailer is equipped to manage every page and every interaction manually. As a result, merchants miss many opportunities to make useful recommendations to customers, and customers experience the frustration of not seeing what they want or need.
Please join Sue Aldrich, Senior Vice President and Senior Consultant, Patricia Seybold Group, and Dr. Rolf Elmér, CEO, Avail Intelligence and this session will focus on how leveraging the data collected from social and behavioral analyses of customer transactions can transform browsers into buyers and increase sales per visitor.
Click here to register for this informative live webinar.
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ABOUT US
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If you're a visionary customer-focused executive, the Patricia
Seybold Group should be your first choice for ongoing strategic advice,
business and technology guidance, customer experience best practices, and help
with customer-centric initiatives. More
info.
Patricia Seybold Group
Boston, MA
Phone: +1 (800) 826-2424 or +1 (617) 742-5200
Fax: +1 (617) 742-1028
Web: http://www.customers.com
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Seybold Group Inc.
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