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eNews - April 9, 2008
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WEBINAR and SURVEY!
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Patricia Seybold Group Webinar and Survey
Strategies for Optimizing Search-Driven Revenue
Wednesday, April 23
2 pm EST / 11 am PST
Free Webinar
Speakers:
Susan Aldrich, SVP, Patricia Seybold Group
Jay Greenberg, Director, eCommerce, Spencer’s
Ed Hoffman, VP of Worldwide Field Operations, SLI Systems
There is no question that search drives revenue: it brings customers to your site, it connects customers to products, and it can be used to trigger relevant offers on your site. Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem to have different paradigms, tools, reporting and lingo, and making trade-offs can be a challenge. But there are steps you can take to optimize your customers’ search experience, and reap increased and more profitable revenue as a result.
Attend this Webinar to hear:
How marketers manage their search campaigns and tools, based on a survey of marketing executives
How a leading retailer achieved 10x expected incremental revenue through automated user-generated search optimization
The impact of recommendations and personalization on revenue
A practical approach to testing online campaigns
Whether search results pages convert better than category pages
Take-Aways: At the close of this session, you will:
Compare your own search-driven revenue results to our benchmark
Understand better how to automate search optimization for the long tail of searches
Be able to apply proven tactics for testing email and PPC campaigns
Gain useful insights on your products and services based on the language of your visitors and customers
Register for the Webinar, “Strategies for Optimizing Search-Driven Revenue” at http://w.on24.com/r.htm?e=107191&s=1&k=AB9458202B688048FC6CE5CCEA54E504&partnerref=psg
And then participate in our survey, “What’s Your Search Driven Marketing Strategy” at http://www.surveymonkey.com/s.aspx?sm=SDC0xQMGZZyloO_2bO5Q234w_3d_3d
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ABOUT US
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If you're a visionary customer-focused executive, the Patricia Seybold Group should be your first choice for ongoing strategic advice, business and technology guidance, customer experience best practices, and help with customer-centric initiatives.
Founded in 1978 and based in Boston, we provide consulting, research and advisory services, peer groups, and interactive workshops. We help clients to design and continuously improve their customer-focused business strategies and processes using our proven consulting methodology, Customer Scenario® Design.
The CEO and founder, Patricia Seybold, is the New York Times best-selling author of Customers.com and The Customer Revolution. Patty's new book, Outside Innovation, describes the “new” approach to the process of business innovation: customer co-design.
Patricia Seybold Group
Boston, MA
Phone: +1 (800) 826-2424 or +1 (617) 742-5200
Fax: +1 (617) 742-1028
Web: http://www.psgroup.com
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© Copyright 2008, Patricia Seybold Group, Inc.
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